Maybe I’m getting bored with romance movies as I get older. Or maybe I just didn’t care for the characters in this one.

Andie Anderson (Kate Hudson) is a neophyte writer for one of those women’s magazines that concentrates on boobs, butts and orgasms. Benjamin Barry (Matthew McConaughey, last seen taking on dragons in Reign of Fire) sells nerf Frisbees and jock straps for an ad agency, and is anxious to get in on the ground floor of the account of the biggest diamond seller in the world. At the same time that Anderson is assigned to write an article on the art of dumping a guy in ten days, Barry makes a bet that he can make any woman in the world be in love with him by the time of a diamond coming-out party … in ten days. Naturally, their paths will cross almost immediately.

Anderson, of course, starts out as a really likeable person, and within a couple of days has turned into a clinging psycho. Barry, as you may expect, is willing to overlook any number of really awful actions on the part of the new girl friend. I suspect that I give nothing away when I say that they really do fall in love, but that everything is certain to be sidetracked when All Is Revealed …

Simply put, I don’t much care for people — even fictional ones — who treat other people as nothing but objects, and both of these main characters were doing so. There’s also a certain amount of inconsistency in Barry’s character; the loving and caring guy that we see at his family’s home on Staten Island is definitely not the same Barry as the SOB who was ready to make a girl love him only to get an account.

The laughs don’t, I think, make up for the unlikability of the main characters. And, frankly, I didn’t find the laughs all that amusing.